Let’s be honest — the world doesn’t need another photo of someone standing stiff in a suit and tie, pretending to be who their industry says they should be. That look might have worked a decade ago, but these days, people connect with real.

When Don Gilmartin first came to Rick Feldman Photography he was upfront — he hates having his photo taken. In his words: "I'm sure anything we do will be shit." Here is what happened next.

Get ready for your personal or professional branding photoshoot with this complete guide from Rick Feldman Photography. Tips on wardrobe, poses, locations, props, and more to make your session smooth, fun, and authentically you.