Jay S. spent over a decade building multi-million dollar monetization programs at the top of the digital publishing world. When he stopped in Rancho Cucamonga between a global sabbatical and his next chapter, he needed images that could hold two versions of himself at once. That's exactly what brand photography is for.

Wes S. is a Rancho Cucamonga financial advisor who had been using the same profile photo for over 10 years. When he finally came in for a brand session the image that defined the whole shoot wasn't a traditional headshot at all. It was a piggy bank.

There's a steam facial image on your website right now that's also on 4,000 other med spa websites across the country. Your potential client has seen it before. It didn't make her book an appointment then either. Here's what authentic brand photography and video actually does for a med spa in the IE and SGV.

Jennifer L. Scott is a New York Times bestselling author, Victoria Magazine contributor, and creator of The Daily Connoisseur. She booked me twice. Here's the story behind both sessions and what that kind of work actually requires.