There's a steam facial image on your website right now that's also on 4,000 other med spa websites across the country. Your potential client has seen it before. It didn't make her book an appointment then either. Here's what authentic brand photography and video actually does for a med spa in the IE and SGV.

Jennifer L. Scott is a New York Times bestselling author, Victoria Magazine contributor, and creator of The Daily Connoisseur. She booked me twice. Here's the story behind both sessions and what that kind of work actually requires.